MARKET WINDOW
August 1 to 31, compared against July 1 to 31.
DEFINITIONS & SCOPE
Unique purchasers is the count of distinct verified cardholders transacting at each retailer during the month, in-store and online. Growth is the percentage change in each retailer's unique purchasers versus July.
RESOLUTION METHOD
The retailer with the higher month-over-month customer growth rate wins. Resolution requires a minimum of 10,000 qualifying transactions per side. In the event of a tie, all positions are refunded in full.
DATA SOURCE
Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.