MARKET WINDOW
July 27 to August 2. The line is the Grocery Stores composite average transaction value across July 20 to 26.
DEFINITIONS & SCOPE
ATV is total verified spend divided by transaction count across the Grocery Stores composite, U.S. consumer rails. Grocery Stores includes Kroger, Albertsons, Safeway, Publix, H-E-B, Wegmans, Whole Foods, Trader Joe's, Aldi, Sprouts, Stop & Shop, Giant, Meijer, and Hy-Vee. Mass merchants and warehouse clubs are out of scope.
RESOLUTION METHOD
Down wins if the composite ATV is below the prior week line. Up wins if it is above. Exact equality refunds all positions in full.
DATA SOURCE
Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.