Food & BeverageStarbucks
Food & BeverageStarbucks

The Second Sip

Will Starbucks sales finish up or down from last week?

Two weeks into pumpkin season the launch spike is spent. Last year's launch week set a record; the weeks after decide whether the ritual has legs or the line goes quiet. Up or down, no narrative allowed.

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Early Pool
Down—
Up—
$
Graduation Progress8%
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$4of $50 to graduate

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Select Outcome

Early Pool
Down—
Up—
$
Graduation Progress8%
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$4of $50 to graduate

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MARKET WINDOW

September 7 to 13, compared against the August 31 to September 6 prior week.

DEFINITIONS & SCOPE

Sales are total verified consumer dollars processed under the Starbucks descriptor during the window, all channels, U.S. consumer rails. Gift card loads are out of scope.

RESOLUTION METHOD

Up wins if window sales exceed the prior week's; Down wins if they finish below. In the event of a tie, all positions are refunded in full.

DATA SOURCE Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.
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