MARKET WINDOW
This market measures July 1 through July 31 against June 1 through June 30. It is listed mid-window, and July 1 through July 20 has already elapsed at open.
DEFINITIONS & SCOPE
Unique purchasers are distinct cardholders with at least one verified charge under each platform's billing descriptor, covering subscriptions and one-time purchases on U.S. consumer rails. Growth rate is used to normalize the scale gap between the two platforms.
RESOLUTION METHOD
The market resolves to whichever platform records the higher month-over-month growth rate in unique purchasers. A tie refunds all positions in full.
DATA SOURCE
Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.