Food & Beverage First Watch Waffle House

The Early Bird

Which Breakfast Chain grows customers fastest this week?

First Watch turned traffic positive in June and beat on revenue, IHOP outperformed inside Dine Brands, and Waffle House never closes. Morning dining's at three registers, one week customers.

EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL EARLY POOL

Select Outcome

Early Pool

IHOP—

First Watch—

Waffle House—

Amount

Graduation Progress19%

▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓

$9of $50 to graduate

Activity

Select Outcome

Early Pool

IHOP—

First Watch—

Waffle House—

Amount

Graduation Progress19%

$9of $50 to graduate

Activity

MARKET WINDOW

August 10 to 16, compared against the August 3 to 9 prior week.

DEFINITIONS & SCOPE

Unique purchasers are distinct cardholders with at least one verified purchase transaction under each merchant's descriptor during the window, all channels. Growth is the percentage change in each merchant's unique purchaser count versus the prior week.

RESOLUTION METHOD

The merchant with the highest week-over-week unique purchaser growth rate wins. Resolution requires a minimum of 10,000 qualifying transactions per merchant. In the event of a tie, all positions are refunded in full.

DATA SOURCE

Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.

Food & Beverage First Watch Waffle House

The Early Bird

Which Breakfast Chain grows customers fastest this week?

First Watch turned traffic positive in June and beat on revenue, IHOP outperformed inside Dine Brands, and Waffle House never closes. Morning dining's at three registers, one week customers.

Select Outcome

Early Pool

IHOP—

First Watch—

Waffle House—

Amount

Graduation Progress19%

$9of $50 to graduate

Activity

Select Outcome

Early Pool

IHOP—

First Watch—

Waffle House—

Amount

Graduation Progress19%

$9of $50 to graduate

Activity

MARKET WINDOW

August 10 to 16, compared against the August 3 to 9 prior week.