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Food & BeverageBig GroceryTrader Joe's

The Cult of Joe

Is Trader Joe's outgrowing Big Grocery in August?

No loyalty program, no delivery, no ads, and a parking lot from hell. The cult grocer against the whole industry, on customer growth.

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Buy

Open Market
+7
Big Grocery61¢
Trader Joe's39¢
$
Quoting… 
¢
Price must be between .

Activity

OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      OPEN MARKET      

Buy

Open Market
+7
Big Grocery61¢
Trader Joe's39¢
$
Quoting… 
¢
Price must be between .

Activity

MARKET WINDOW

August 1 to 31, compared against July 1 to 31.

DEFINITIONS & SCOPE

Unique purchasers is the count of distinct verified cardholders transacting at Trader Joe's and at the big national grocers during the month. Growth is the percentage change versus July.

RESOLUTION METHOD

he side with the higher month-over-month customer growth rate wins. Resolution requires a minimum of 10,000 qualifying transactions per side. In the event of a tie, all positions are refunded in full.

DATA SOURCE

Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.

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