Technology & SoftwareCanvaFigmaAdobe
Technology & SoftwareCanvaFigma

The Canvas

Which design tool grows customers fastest in August?

One newly public, one IPO-rumored, one incumbent defending the moat. The design software race scored on paying customers, not seat counts.

EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      

Select Outcome

Early Pool
Canva—
Adobe—
Figma—
$
Graduation Progress20%
▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓
$10of $50 to graduate

Activity

EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      

Select Outcome

Early Pool
Canva—
Adobe—
Figma—
$
Graduation Progress20%
▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓
$10of $50 to graduate

Activity

MARKET WINDOW

August 1 to 31, compared against July 1 to 31.

DEFINITIONS & SCOPE

Customers is the count of distinct verified cardholders with a qualifying charge under each company's billing descriptors during the month, consumer rails only. Growth is the percentage change versus July.

RESOLUTION METHOD

The company with the highest month-over-month customer growth rate wins. Resolution requires a minimum of 10,000 qualifying transactions per outcome. In the event of a tie for first, all positions are refunded in full.

DATA SOURCE

Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.

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