MARKET WINDOW
August 31 to September 6, compared against the August 24 to 30 prior week.
DEFINITIONS & SCOPE
Unique purchasers are distinct cardholders with at least one verified purchase transaction under each merchant's descriptor during the window, all channels. Growth is the percentage change in each merchant's unique purchaser count versus the prior week.
RESOLUTION METHOD
The merchant with the highest week-over-week unique purchaser growth rate wins. Resolution requires a minimum of 10,000 qualifying transactions per merchant. In the event of a tie, all positions are refunded in full.
DATA SOURCE
Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.