MARKET WINDOW
July 1 to 31, versus June 1 to 30. Trading closes Friday, July 31 at 11:59 PM ET.
DEFINITIONS & SCOPE
Spend is the total verified dollar value under each billing descriptor, U.S. consumer rails only. OnlyFans includes subscription, tip, and pay-per-view charges. Dating Apps includes Tinder, Hinge, Bumble, and Match. counting subscription tiers and in-app purchases. Growth rate normalizes the scale gap.
RESOLUTION METHOD
Higher month-over-month spend growth rate wins. Tie refunds all positions in full.
DATA SOURCE
Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.