MARKET WINDOW
August 1 to 31, compared against July 1 to 31.
DEFINITIONS & SCOPE
Members is the count of distinct verified cardholders with a qualifying charge on each side during the month, the big gyms against the boutique studios. Growth is the percentage change versus July.
RESOLUTION METHOD
The side with the higher month-over-month member growth rate wins. Resolution requires a minimum of 10,000 qualifying transactions per side. In the event of a tie, all positions are refunded in full.
DATA SOURCE
Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.