July 1 to 31, versus June 1 to 30. Trading closes Friday, July 31 at 11:59 PM ET.
DEFINITIONS & SCOPEUnique purchasers are distinct cardholders with a verified subscription charge under each service's billing descriptor, consumer rails only. Direct-billed subscriptions only. Charges routed through app store or bundled carrier billing are out of scope. Growth rate normalizes the subscriber base gap across the six.
RESOLUTION METHODHighest month-over-month unique purchaser growth rate wins. A tie at the top refunds all positions in full.
DATA SOURCE Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.