MARKET WINDOW
September 14 to 20, compared against the September 7 to 13 prior week.
DEFINITIONS & SCOPE
ATV is total category sales divided by total category transaction count during the window. The target line is the category ATV over the identical-length, same-days-of-week prior window.
RESOLUTION METHOD
Yes wins if the window ATV falls below the prior-window ATV; No wins otherwise. In the event of a tie, all positions are refunded in full.
DATA SOURCE
Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.