MARKET WINDOW
July 1 to 31, versus June 1 to 30. Listed mid-window; July 1 to 20 has already elapsed at open.
DEFINITIONS & SCOPE
Unique purchasers are distinct cardholders with a verified subscription charge under each company's billing descriptor, consumer rails only. Growth rate normalizes the scale gap between the two.
RESOLUTION METHOD
Higher month-over-month unique purchaser growth rate wins. Tie refunds all positions in full.
DATA SOURCE
Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.