MARKET WINDOW
August 17 to 23, compared against the August 10 to 16 prior week.
DEFINITIONS & SCOPE
Unique purchasers are distinct cardholders with at least one verified purchase transaction under the CAVA descriptor during the window, all channels. Growth means the window's unique purchaser count exceeds the prior week's count.
RESOLUTION METHOD
Yes wins if CAVA's unique purchaser count exceeds the prior week's; No wins otherwise. In the event of a tie, all positions are refunded in full.
DATA SOURCE
Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.