MARKET WINDOW
July 1 to September 30, 2026, compared against July 1 to September 30, 2025.
DEFINITIONS & SCOPE
Transaction count is the total number of verified purchase transactions under the Taco Bell descriptor during the window, all channels. The target line is the transaction count over Q3 2025.
RESOLUTION METHOD
Yes wins if the Q3 2026 transaction count exceeds the Q3 2025 line; No wins otherwise. In the event of a tie, all positions are refunded in full.
DATA SOURCE
Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.