Retail & CommerceApple
Retail & CommerceApple

Launch Day

Will Apple beat last week's sales?

The iPhone 18 Pro hits stores Friday, and this fall Apple sells only the expensive half of the lineup, with the standard model held until spring. Whether a Pro-only launch can beat preorder week is the demand read Wall Street waits for.

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Odds at Close

Y
Yes44%
N
No56%
Resolving in 32 Hours
Graduation Progress16%
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$8of $50 to graduate

Activity

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Odds at Close

Y
Yes44%
N
No56%
Resolving in 32 Hours
Graduation Progress16%
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$8of $50 to graduate

Activity

MARKET WINDOW

September 14 to 20, compared against the September 7 to 13 prior week.

DEFINITIONS & SCOPE

Sales are total verified consumer dollars processed under the Apple retail and Apple online store descriptors during the window, U.S. consumer rails. App Store, iCloud, and Apple services subscriptions are out of scope. The target line is total sales over the prior week.

RESOLUTION METHOD

Yes wins if window sales exceed the prior-week line; No wins otherwise. In the event of a tie, all positions are refunded in full.

DATA SOURCE

Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.

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