MARKET WINDOW
July 27 to August 2, versus the July 20 to 26 prior week.
DEFINITIONS & SCOPE
Spend is the total verified dollar value into each composite basket, U.S. consumer rails. Luxury Retailers includes Louis Vuitton, Gucci, Hermès, Chanel, Dior, Prada, Saint Laurent, Cartier, Tiffany & Co., and Burberry. Dollar Stores includes Dollar General, Dollar Tree, Family Dollar, and Five Below. Growth rate normalizes the footprint gap between the two baskets.
RESOLUTION METHOD
Higher week-over-week spend growth rate wins. Tie refunds all positions in full.
DATA SOURCE
Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.