MARKET WINDOW
September 14 to 20, compared against the September 7 to 13 prior week.
DEFINITIONS & SCOPE
Coffee spending is total verified consumer dollars under coffee shop category codes by panel cardholders residing in each metropolitan area: the Chicago metropolitan area for Chicago and the Seattle metropolitan area for Seattle. Growth is the percentage change in each city's coffee spending versus the prior week.
RESOLUTION METHOD
The city with the higher week-over-week coffee spending growth rate wins. Resolution requires a minimum of 10,000 qualifying transactions per side. In the event of a tie, all positions are refunded in full.
DATA SOURCE
Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.