MARKET WINDOW
July 27 to August 2, versus the July 20 to 26 prior week.
DEFINITIONS & SCOPE
Unique purchasers are distinct cardholders with a verified transaction under each chain's billing descriptor, U.S. locations, consumer rails. Franchise and corporate locations both count. Third party delivery orders billed under the delivery platform are out of scope. Growth rate normalizes the footprint gap across the six.
RESOLUTION METHOD
Highest week-over-week unique purchaser growth rate wins. A tie at the top refunds all positions in full.
DATA SOURCE
Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.