Food & BeverageStarbucks
Food & BeverageStarbucks

First Sip of Fall

Will Starbucks beat last year's pumpkin spice launch week?

The PSL returns Tuesday, one day earlier than last year. Last year's launch drove Starbucks' strongest Tuesday ever and a record sales week, with traffic up 27 percent. This market asks one thing: can they beat a record.

Market opens soon

Y
Yes
N
No

Activity

Market opens soon

Activity begins when trading opens.

Market opens soon

Y
Yes
N
No

Activity

Market opens soon

Activity begins when trading opens.

MARKET WINDOW

August 24 to 30, 2026, compared against the same-days-of-week window August 25 to 31, 2025, each containing that year's pumpkin spice launch day.

DEFINITIONS & SCOPE

Sales are total verified consumer dollars processed under the Starbucks descriptor during the window, all channels, U.S. consumer rails. Gift card loads are out of scope. The target line is total sales over the prior-year launch week window.

RESOLUTION METHOD

Yes wins if window sales exceed the prior-year window's sales; No wins otherwise. In the event of a tie, all positions are refunded in full.

DATA SOURCE

Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.

·© 2026·Privacy·Terms·Disclaimer·Docs