MARKET WINDOW
September 1 to 30, compared against August 1 to 31.
DEFINITIONS & SCOPE
Customers are distinct cardholders with at least one verified deposit or purchase transaction processed under each platform's consumer descriptor during the window. Growth is the percentage change in each platform's customer count versus August.
RESOLUTION METHOD
The platform with the higher month-over-month customer growth rate wins. Resolution requires a minimum of 10,000 qualifying transactions per side. In the event of a tie, all positions are refunded in full.
DATA SOURCE
Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.