Food & BeverageFast FoodChick-fil-AJack in the BoxBurger KingSubwayMcDonald'sKFCTaco BellPopeyesDairy QueenWendy's®Sonic Drive-InArby's
Food & BeverageFast FoodChick-fil-A

Fil-a Supremacy

Will Chick-fil-A or Fast Food grow customers faster this week?

The drive-thru field is wobbling. McDonald's just admitted its US business is falling short, and value shoppers are pickier than ever. Chick-fil-A against all of them, no ticker, no filings, just lines around the building

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Select Outcome

Early Pool
Chick-fil-A—
+10
Fast Food—
$
Graduation Progress14%
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$7of $50 to graduate

Activity

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Select Outcome

Early Pool
Chick-fil-A—
+10
Fast Food—
$
Graduation Progress14%
▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓
$7of $50 to graduate

Activity

MARKET WINDOW

August 10 to 16, compared against the August 3 to 9 prior week.

DEFINITIONS & SCOPE

Unique purchasers are distinct cardholders with at least one verified purchase transaction at a merchant during the window. A cardholder purchasing at multiple basket merchants counts once for the basket. Growth is the percentage change in each side's unique purchaser count versus the prior week.

RESOLUTION METHOD

The side with the higher week-over-week unique purchaser growth rate wins. Resolution requires a minimum of 10,000 qualifying transactions per side. In the event of a tie, all positions are refunded in full.

DATA SOURCE

Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.

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