August 1 to 31, compared against July 1 to 31.
DEFINITIONS & SCOPEUnique purchasers is the count of distinct verified cardholders transacting at Trader Joe's and at the big national grocers during the month. Growth is the percentage change versus July.
RESOLUTION METHODhe side with the higher month-over-month customer growth rate wins. Resolution requires a minimum of 10,000 qualifying transactions per side. In the event of a tie, all positions are refunded in full.
DATA SOURCE Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.