Falls First Fall-off

Will Starbucks beat last week's sales?

The PSL launched August 25 and last year's launch drove a record sales week. The week after is the test every limited time offer faces: does the ritual hold, or was it a one week spike.

Closed

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Odds at Close

Yes50%

No50%

Awaiting Resolution

Graduation Progress20%

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$10of $50 to graduate

Activity

Closed

Odds at Close

Yes50%

No50%

Awaiting Resolution

Graduation Progress20%

$10of $50 to graduate

Activity

MARKET WINDOW

August 31 to September 6, compared against the August 24 to 30 prior week, which contained the pumpkin spice launch day.

DEFINITIONS & SCOPE

Sales are total verified consumer dollars processed under the Starbucks descriptor during the window, all channels, U.S. consumer rails. Gift card loads are out of scope. The comparison line is total sales over the prior-week launch window.

RESOLUTION METHOD

Up wins if window sales exceed the prior week's sales; Down wins if window sales fall below the prior week's sales. In the event of a tie, all positions are refunded in full.

DATA SOURCE

Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.

Food & Beverage Starbucks

Falls First Fall-off

Will Starbucks beat last week's sales?

The PSL launched August 25 and last year's launch drove a record sales week. The week after is the test every limited time offer faces: does the ritual hold, or was it a one week spike.

Closed

Odds at Close

Yes50%

No50%

Awaiting Resolution

Graduation Progress20%

$10of $50 to graduate

Activity

Closed

Odds at Close

Yes50%

No50%

Awaiting Resolution

Graduation Progress20%

$10of $50 to graduate

Activity

MARKET WINDOW

August 31 to September 6, compared against the August 24 to 30 prior week, which contained the pumpkin spice launch day.

DEFINITIONS & SCOPE

RESOLUTION METHOD

Up wins if window sales exceed the prior week's sales; Down wins if window sales fall below the prior week's sales. In the event of a tie, all positions are refunded in full.