MARKET WINDOW
September 28 to October 4, compared against the September 21 to 27 prior week.
DEFINITIONS & SCOPE
Transaction count is the total number of verified purchase transactions under each merchant's descriptor during the window, all channels. Both windows contain one Sunday, so Chick-fil-A's Sunday closures net out of the comparison. Growth is the percentage change in each merchant's transaction count versus the prior week.
RESOLUTION METHOD
The merchant with the higher week-over-week transaction count growth rate wins. Resolution requires a minimum of 10,000 qualifying transactions per side. In the event of a tie, all positions are refunded in full.
DATA SOURCE
Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.