MARKET WINDOW
August 24 to 30, compared against the August 17 to 23 prior week.
DEFINITIONS & SCOPE
Unique purchasers are distinct cardholders with at least one verified purchase transaction under each merchant's descriptor during the window, all channels. Growth is the percentage change in each merchant's unique purchaser count versus the prior week.
RESOLUTION METHOD
The merchant with the higher week-over-week unique purchaser growth rate wins. Resolution requires a minimum of 10,000 qualifying transactions per side. In the event of a tie, all positions are refunded in full.
DATA SOURCE
Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.