MARKET WINDOW
September 1 to 30, compared against August 1 to 31.
DEFINITIONS & SCOPE
Transaction count is the total number of verified purchase transactions on each side during the window: store trips for the Grocery Aisle, orders under the Instacart descriptor for Instacart. Walmart, Target, and Amazon grocery bill under their parent descriptors and belong to neither side. Instacart+ membership fees are out of scope. Growth is the percentage change in each side's transaction count versus August.
RESOLUTION METHOD
The side with the higher month-over-month transaction count growth rate wins. Resolution requires a minimum of 10,000 qualifying transactions per side. In the event of a tie, all positions are refunded in full.
DATA SOURCE
Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.