MARKET WINDOW
September 21 to 27, compared against the September 14 to 20 prior week.
DEFINITIONS & SCOPE
Sales are total verified consumer dollars processed under each side's descriptors during the window, all channels, U.S. consumer rails. Xbox is out of scope because its store bills inside the Microsoft master descriptor and cannot be isolated. Growth is the percentage change in each side's sales versus the prior week.
RESOLUTION METHOD
The side with the higher week-over-week sales growth rate wins. Resolution requires a minimum of 10,000 qualifying transactions per side. In the event of a tie, all positions are refunded in full.
DATA SOURCE
Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.