MARKET WINDOW
September 21 to 27, compared against the September 14 to 20 prior week.
DEFINITIONS & SCOPE
Transaction count is the total number of verified purchase transactions under each merchant's descriptor during the window, all channels. Growth is the percentage change in each merchant's transaction count versus the prior week.
RESOLUTION METHOD
The merchant with the higher week-over-week transaction count growth rate wins. Resolution requires a minimum of 10,000 qualifying transactions per side. In the event of a tie, all positions are refunded in full.
DATA SOURCE
Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.