Food & BeverageMcDonald'sChili's
Food & BeverageMcDonald'sChili's

Counter or Booth

Will McDonald's or Chili's grow customers faster this week?

Chili's grew sales 20.6% without opening a single new location and keeps taking the value fight to fast food by name. McDonald's answered with a deeper value menu and new US leadership. The jury is the register.

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Select Outcome

Early Pool
Chili's—
McDonald's—
$
Graduation Progress8%
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$4of $50 to graduate

Activity

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Select Outcome

Early Pool
Chili's—
McDonald's—
$
Graduation Progress8%
▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓
$4of $50 to graduate

Activity

Be the first to trade

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MARKET WINDOW

September 7 to 13, compared against the August 31 to September 6 prior week.

DEFINITIONS & SCOPE

Unique purchasers are distinct cardholders with at least one verified purchase transaction under each merchant's descriptor during the window, all channels. Growth is the percentage change in each merchant's unique purchaser count versus the prior week.

RESOLUTION METHOD

The merchant with the higher week-over-week unique purchaser growth rate wins. Resolution requires a minimum of 10,000 qualifying transactions per side. In the event of a tie, all positions are refunded in full.

DATA SOURCE

Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.

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