Food & BeverageMcDonald'sChili's
Food & BeverageMcDonald'sChili's

Counter or Booth

Will McDonald's or Chili's grow customers faster this week?

McDonald's says its US business is falling short and just installed new leadership, while Chili's keeps taking the value argument straight to fast food. The trade up against the golden arches, settled on who adds customers.

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Select Outcome

Early Pool
Chili's—
McDonald's—
$
Graduation Progress25%
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$13of $50 to graduate

Activity

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Select Outcome

Early Pool
Chili's—
McDonald's—
$
Graduation Progress25%
▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓
$13of $50 to graduate

Activity

MARKET WINDOW

August 10 to 16, compared against the August 3 to 9 prior week.

DEFINITIONS & SCOPE

Unique purchasers are distinct cardholders with at least one verified purchase transaction under each merchant's descriptor during the window, all channels. Growth is the percentage change in each merchant's unique purchaser count versus the prior week.

RESOLUTION METHOD

The merchant with the higher week-over-week unique purchaser growth rate wins. Resolution requires a minimum of 10,000 qualifying transactions per side. In the event of a tie, all positions are refunded in full.

DATA SOURCE

Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.

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