MARKET WINDOW
This market measures July 21 through July 26 against the same days of the prior week, July 14 through July 19.
DEFINITIONS & SCOPE
Unique purchasers are counted once per side across all channels. Chili's is isolated at the merchant level inside Brinker. The Fast Food basket includes McDonald's, Burger King, Wendy's, Taco Bell, and others. For a full list of basket inclusions see the "Merchants" tab. Growth rate is used to normalize the scale gap between a single merchant and a basket.
RESOLUTION METHOD
The market resolves to whichever side records the higher week-over-week growth rate in unique purchasers. A tie refunds all positions in full.
DATA SOURCE
Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.