Food & BeverageFast FoodChick-fil-AJack in the BoxBurger KingSubwayMcDonald'sKFCTaco BellPopeyesDairy QueenWendy's®Sonic Drive-InArby's
Food & BeverageFast FoodChick-fil-A

Chicken Supremacy

Will Chick-fil-A or Fast Food grow customers faster this week?

One private chicken chain against the entire drive-thru field. Closed on Sundays and still the one to beat. No ticker, no filings, just lines around the building.

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Select Outcome

Early Pool
Chick-fil-A—
+10
Fast Food—
$
Graduation Progress14%
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$7of $50 to graduate

Activity

EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      

Select Outcome

Early Pool
Chick-fil-A—
+10
Fast Food—
$
Graduation Progress14%
▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓
$7of $50 to graduate

Activity

MARKET WINDOW

August 17 to 23, compared against the August 10 to 16 prior week.

DEFINITIONS & SCOPE

Unique purchasers are distinct cardholders with at least one verified purchase transaction at a merchant during the window. A cardholder purchasing at multiple basket merchants counts once for the basket. Growth is the percentage change in each side's unique purchaser count versus the prior week.

RESOLUTION METHOD

The side with the higher week-over-week unique purchaser growth rate wins. Resolution requires a minimum of 10,000 qualifying transactions per side. In the event of a tie, all positions are refunded in full.

DATA SOURCE

Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.

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