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Food & BeverageBig CoffeeSwig Brentwood

Caffeinated Contest

Will Big Coffee or Swig grow transactions faster this week?

Swig turned dirty soda into a national chain while coffee owns the morning by default. The afternoon drink run is up for grabs and TikTok is doing the marketing. Whether soda steals share from espresso, settled in transactions.

EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      

Select Outcome

Early Pool
+6
Big Coffee—
Swig—
$
Graduation Progress13%
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$6of $50 to graduate

Activity

EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      

Select Outcome

Early Pool
+6
Big Coffee—
Swig—
$
Graduation Progress13%
▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓
$6of $50 to graduate

Activity

MARKET WINDOW

August 17 to 23, compared against the August 10 to 16 prior week.

DEFINITIONS & SCOPE

Transaction count is the total number of verified purchase transactions on each side during the window, all channels. Growth is the percentage change in each side's transaction count versus the prior week.

RESOLUTION METHOD

The side with the higher week-over-week transaction count growth rate wins. Resolution requires a minimum of 10,000 qualifying transactions per side. In the event of a tie, all positions are refunded in full.

DATA SOURCE

Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.

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