MARKET WINDOW
August 3 to 9, compared against the July 27 to August 2 prior week.
DEFINITIONS & SCOPE
Unique purchasers is the count of distinct verified cardholders transacting at each chain during the week, all channels. Growth is the percentage change versus the prior week.
RESOLUTION METHOD
The chain with the higher week-over-week customer growth rate wins. Resolution requires a minimum of 10,000 qualifying transactions per side. In the event of a tie, all positions are refunded in full.
DATA SOURCE
Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.