Food & BeverageChick-fil-AZaxby'sRAISING CANE'SPopeyesDave's Hot ChickenKFC
Food & BeverageChick-fil-AZaxby's

Bird Watching

Which Chicken Chain grows customers fastest this week?

Popeyes has shrunk in seven of its last eight quarters, Chick-fil-A reports nothing at all, and the tender chains keep building lines around the block. Fast food's chicken lane, ranked on who adds customers fastest.

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Select Outcome

Early Pool
Chick-fil-A—
Dave's Hot Chicken—
KFC—
Popeyes—
RAISING CANE'S—
Zaxby's—
$
Graduation Progress24%
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$12of $50 to graduate

Activity

EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      EARLY POOL      

Select Outcome

Early Pool
Chick-fil-A—
Dave's Hot Chicken—
KFC—
Popeyes—
RAISING CANE'S—
Zaxby's—
$
Graduation Progress24%
▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓
$12of $50 to graduate

Activity

MARKET WINDOW

September 21 to 27, compared against the September 14 to 20 prior week.

DEFINITIONS & SCOPE

Unique purchasers are distinct cardholders with at least one verified purchase transaction under each merchant's descriptor during the window, all channels. Growth is the percentage change in each merchant's unique purchaser count versus the prior week.

RESOLUTION METHOD

The merchant with the highest week-over-week unique purchaser growth rate wins. Resolution requires a minimum of 10,000 qualifying transactions per merchant. In the event of a tie, all positions are refunded in full.

DATA SOURCE

Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.

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