MARKET WINDOW
July 27 to August 2, versus the July 20 to 26 prior week.
DEFINITIONS & SCOPE
Unique purchasers are distinct cardholders with a verified transaction under each retailer's billing descriptor, U.S. locations and e-commerce, consumer rails. Membership fees, fuel stations, and Sam's Club are out of scope. Growth rate normalizes the customer base gap between the two.
RESOLUTION METHOD
Higher week-over-week unique purchaser growth rate wins. Tie refunds all positions in full.
DATA SOURCE
Powered by verified transaction data from American Spend's oracle. Anonymized, aggregated, and secured. Real, objective, verified proof of spend sourced from a representative sample of consumer spending.